VERVUME PPF BEANIE 2.0

Our design draws inspiration from a pivotal moment in Korean history—the post-war era, when the country was facing extreme poverty. Back then, even something as simple as ice cream felt out of reach. The ice cream motif on this beanie symbolizes hope, resilience, and the collective dream of a brighter future. It represents the belief that, despite hardships, a time would come when such comforts could be a part of everyday life. Through the jacquard technique, we’ve woven this logo into the fabric as a nod to how far the country has come. This design honors the strength and perseverance of the Korean people, and the vision that one day, something as simple as ice cream can be a symbol of progress, comfort, and joy